Christina Towne
Staff Digital Content Developer & Creative Design Lead | christinatowne.com | christinatowne.id@gmail.com
Professional Summary
Systems-driven Creative Lead with a proven history of shaping creative production and art direction by building the guidelines, design systems, and workflows that help teams work without friction. Expert at connecting big-picture brand ideas with everyday production to ensure every digital touchpoint feels intentional, consistent, and easy for the user. Experienced in translating corporate brand guidelines into unified product interfaces, mentoring team members, and leveraging automation to scale asset pipelines within complex corporate environments.
Core Areas of Expertise
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Creative & Art Direction
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Brand Guidelines & Rollouts
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UI/UX Layouts & Design Systems
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Team Leadership & Mentorship
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Workflow Automation
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Project & Resource Management
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Multi-Platform Content Layouts
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Graphic & Video Production
Tools & Technical Skills
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Design & Layout: Figma, Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects, InDesign), Google Suite
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Automation & AI: Claude, Gemini, FigmaMake, Figma Design Agent
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Project & Content Management: Asana, Adobe Experience Manager, Highspot CMS, Skilljar LMS, Zendesk, Vidyard, YouTube
Professional Experience
Okta | Remote
Staff Digital Content Developer (January 2023 – Present)
Digital Content Specialist (Promoted)
Collaborate with Product, Support, and Customer Success teams to design, produce, and manage video, graphics, and digital content for global web platforms.
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Brand Management: Created a shared framework during a company-wide rebrand to translate shifting corporate guidelines into production-ready web interfaces across three major platforms.
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Design System Development: Led the creation of the Ascentia Design System, a shared Figma library of visual guidelines and components that unified the user experience across learning, support, and community sites.
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Workflow Automation: Researching and currently building an AI agent workflow using Figma and Claude to automate the creation of technical skill badges, turning a manual ticketing bottleneck into a self-sustaining asset pipeline.
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Product Ownership: Served as the sole designer for the Okta Customer Success Hub, turning a dense sheet of business requirements into a functional, finished digital platform from scratch while managing a mid-project brand update.
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Standards & Guidelines: Defined and owned content guidelines, asset production best practices, and web accessibility standards to ensure consistency across Skilljar LMS, Highspot CMS, and okta.com.
Zendesk | Hybrid
Instructional Designer (October 2019 – November 2022)
Associate Instructional Designer (Promoted)
Promoted within six months from a content production role to build and develop product training courses for the Customer Education team.
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Project Execution: Collaborated across teams to plan and deliver long-term training goals, using virtual instructor-led classes, live workshops, and on-demand modules to improve user engagement.
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Quality Benchmarks: Secured a consistent 90% or higher customer satisfaction rating on all designed courses and co-developed a workshop preparing learners for professional certification.
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Operational Efficiency: Established and managed a centralized knowledge resource for the instructional design team, streamlining course updates and documenting design processes to keep the team organized.
Singlewire Software | Madison, WI
Marketing Specialist, Video Production (December 2017 – October 2019)
Marketing Assistant, Graphic Design Production (March 2015 – December 2017)
Built and maintained a library of graphics and video content in support of customer onboarding, product development, and marketing goals.
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Brand Consistency: Kept internal and external teams aligned on changing brand requirements during a major company transition, maintaining visual quality across all digital channels.
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Project Logistics: Managed the design, planning, and logistics for all marketing materials across large-scale projects, including display materials, communications, and nationwide trade show booth graphics.
Tools of Marketing | Madison, WI
Graphic Designer (December 2013 – February 2015)
Designed and produced promotional marketing materials for diverse business clients, balancing fast turnaround times with high standards of quality.
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Account Partnerships: Partnered with key client Culver’s to create cohesive on-site advertising designs and merchandise distributed nationwide.
Education & Certifications
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Certification: Design Patterns For Complex UIs and Enterprise UX | Maven
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Certification: Digital Content Planning and Management | University of Illinois Urbana-Champaign
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Bachelor of Science (B.S.), Marketing, Colorado State University-Global Campus
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Associate's Degree, Graphic Communications and Design, Moraine Park Technical College