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Unifying brands with a UI redesign for seamless customer journeys

This project involved redesigning the look and experience of Okta and Auth0 support centers and community site pages to align with the company's updated branding. I reviewed the brand for both sites and created new components that work smoothly together with the company's existing web and system designs. This ensured the user interface looked the same everywhere customers went for help.

Brand Audit and Analysis
Visual Strategy
System Thinking

Bridging platforms with a design system for brand cohesion

This project involved creating a design system for integrating Pendo in-app guides into Okta's learning platform. My focus was to design components and guidelines that are reusable and adaptable. This ensured they work across various platforms, different screen sizes, and can be easily incorporated into future products without issues.

Scalability
Documentation
System Thinking
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Designing a unified pitch program for a clear learning experience

This project focused on developing the branding for an internal pitch program. My main goal was to create a unified visual system that would work well across all materials, including slide decks, videos, and PDFs. This consistency ensured a smooth learning experience, building familiarity and trust throughout the program.

Cross-Platform Cohesion
Collaboration
Empathy

Designing a professional identity for a niche audience

This project focused on the branding and visual identity for a new technical podcast. My goal was to create a cohesive and authentic brand that would resonate specifically with the Okta and developer community. This required an understanding of the audience's culture, visual language, and specific humor to avoid a generic, corporate feel.

Creative Direction
Audience Empathy
Content Application
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