Aligning technical diagrams to a dual brand identity
These projects involved creating technical diagrams tailored for two distinct audiences: developers and administrators. I started by understanding the visual style of each brand, including their color palettes, typography, and imagery. I design elements like size, color, and placement to direct the viewer's attention and make the information easily understandable for both audiences.
Building clarity and trust with a consistent approach to badge design
This project focused on designing a new digital badge type and establishing a system for its future expansion. I designed with reusable elements aligning to the other badge types. The goal was to build a scalable system capable of accommodating hundreds of new badges while maintaining a cohesive look.
Refreshing Community emails to boost engagement
This project involved designing branded emails for the Okta community to improve engagement. I started by learning what motivates the community and used that insight to create designs that would resonate. My goal was to make the emails easy to read and visually appealing. I focused on making the content scannable with readable typography and using imagery to grab attention and convey emotion.
Connecting social media thumbnails with a consistent visual strategy
This project focused on designing a set of social media templates to create a more consistent and recognizable brand presence. I defined a visual direction, establishing rules for color, typography, and imagery to make every post on-brand. A challenge was organizing information on small thumbnails to communicate key points clearly and quickly, ensuring the content could be understood at a glance on any screen size.
Video reveal for a new team name and clearer vision
In this project, I created a video to reveal a new team name, focusing on transforming a strategic message into a compelling visual story that resonates emotionally with the audience. The result was a video that not only communicated the new identity but also inspired and aligned the team with its refreshed purpose.